Check out this article from today's edition of The NonProfit times - encouraging NPOs to pursue live experiences (aka events) and associated relationships with local businesses as primary strategies to drive awareness, advocacy, and cultivation of funds and volunteers.
Another small victory for event marketing and cause marketing - and (hopefully) one giant leap for both nonprofits and businesess who are dubious about the legitimate effectiveness and relevance of events as a primary marketing focus.
Marc Portugal
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1 month ago
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