Friday, May 29, 2009

Introducing CauseMP.com

Cause Marketing Partners help businesses increase traffic, revenue, and good will by establishing event marketing partnerships with matching nonprofit organizations. The events themselves are hosted at the business location.

The event marketing partnerships are specifically designed for both groups to share resources and collaborate on promotional efforts to drive as much traffic and revenue to the event as possible, and to generate as much publicity, participation, and attendee donations as possible for the partner nonprofit organization.

CMP services also include helping individual volunteers and participants with existing fundraising commitments – such as runners looking to host an event to raise money for a walk-a-thon.

CMP is becoming the central source in the Chicago area for developing relationships with nonprofit organizations that are actively looking for event opportunities to cultivate awareness, volunteers and donors. CMP leverages relationships with dozens of Chicagoland nonprofits, as well as twelve years of event planning experience, to create programs uniquely suited to each business's needs.

As a component of overall event planning services, CMP offers a complimentary brand assessment of participating businesses. This assessment is used to help identify potential partners and ensuing promotional best practices for the charity events as well as for future marketing endeavors.

Additional benefits to nonprofit organizations include:

  • Negotiation of event amenities and services
  • Guidance in event marketing best practices
  • Exposure to promotional resources of business partners
  • Cultivation of volunteers, donors and sponsors for other events and programs

If your business is interested in collaborating with a matching nonprofit organization to help generate exposure, traffic, revenues, and good will – CMP will then help initiate the event planning and event marketing processes.

Please e-mail marc@causemp.com to begin discussing how CMP may be able to increase traffic and revenues for your business while expanding good will for your brand.

Coming Soon: The official CMP web site and blog!

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