It's all about priorities

Priority 1: A belated Happy Mom's Day to any and all readers "in the motherhood..."

This morning I read another bittersweet article about the downward spiral of the hotel/hospitality industry and the growing losses of room and meeting revenues:

http://www.mydesert.com/article/20090510/BUSINESS01/905100307/1003/business/Saving+face+costing+hospitality+industry

As suggested in previous postings, hotels can mitigate their recession-inspired losses, ride out the next year or two, and enjoy added revenues and reputation building in future, healthier economies by focusing on a new priority - local revenues - from services and experiences that local consumers are already spending money on every single day.

ALSO suggested in previous entries on this blog and in my nonprofit blog called Fundraising 2.0 Live, nonprofits can combat everyday challenges to their own priorities (volunteer recruitment, donor cultivation, sponsor solicitation, etc.) – also exacerbated by the economy - by working more proactively and consistently with partner, for-profit businesses. By sharing resources via event marketing partnerships, both organizations benefit from added exposure to new potential donors and guests.

Change is scary. Not knowing the outcome of change - and/or not knowing the potential costs of change at time when money is so tight - is a nightmare. Having said that, the power of confronting and overcoming fear of change and the challenges the changes represent is "happily ever after."

Delays in embracing and activating change are more job losses, revenue losses and opportunity losses impatiently waiting to happen. Start small if necessary - but start now. Make it a priority.

Marc Portugal